Current State of Customer Experience [Infographic]

May 10, 2018
While differentiators like price and product have traditionally been the key battlegrounds for winning sales, technology has put consumers in the driver's seat and they’re demanding an exceptional...
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PopTech Radio + 4-Tell discuss Future of Retail

May 01, 2018
4-Tell's CEO, Tom O'Keefe, sits down with the host of Popular Technology Radio (Jason Masters) to share his predictions for the future of in-store and online retail including Amazon, AR + more!
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SaaS Applications - Integrate or Die?

April 20, 2018
Today’s SaaS applications rarely exist as stand-alone siloed pieces of software.  There is an insatiable need to connect to other systems and data sources to enhance the user experience and the...
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Propelling B2B Sales into the Digital World

April 12, 2018
The B2B sales landscape is quickly changing as buyers are becoming accustomed to the more personalized experiences offered through digital channels. Companies, and their sales reps, must embrace...
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How Businesses are Paying Lip Service to the Omnichannel Experience

April 05, 2018
Despite a decade of conversations regarding the critical nature of omnichannel experiences and 360-degree customer profiles, there’s still a massive hurdle to get over regarding budgets,...
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Driving Seasonal B2B Sales Efficiency with Machine Learning

March 23, 2018
Your best customers commonly create the lion's share of your sales, and you should do everything you can to ensure they feel loved and supported
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3 Benefits of Arming Sales Teams with Machine Learning Technology

March 13, 2018
We’re all familiar with the damming predictions about technology replacing humans – to recap, a Forrester stat forecasts technology to displace 1 million salespeople by 2020.
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Your People are Not the Problem - Your Technology Is.

March 07, 2018
“My people don’t have the necessary skills to adopt modern technology.”
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Unlock Immersive Personalization through Data Science

February 20, 2018
Shoppers desire a completely personalized shopping experience. In fact, as time goes on, consumers’ expectations for connected, individualized experiences based on their past behavior and preferences...
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Personalization Has a Best Friend. Its Name is Machine Learning.

February 12, 2018
If words could hold weight, ‘personalization’ would be equivalent to a bag of bricks. From B2B, B2C and every business in between, personalization has widespread application and inescapable value....
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